The Cables and Sensors

Challenges We Faced

While Shopify and Klaviyo are industry leaders, their standard, “official” integration often struggles with complex, variant-heavy product catalogs. Cables & Sensors faced several critical technical hurdles:

Integration Limitations: The official Shopify-Klaviyo connection could not fully support the brand’s unique product feed requirements.

Variant Mismanagement: Product variants were not being handled correctly, leading to discrepancies in the synced catalog.

Inaccurate Tracking: Event syncing was unreliable, which meant that customer behaviors (like viewing specific medical parts) were not always captured accurately.

Automation Gaps: These data inconsistencies prevented the marketing team from launching highly personalized, accurate email automation flows.

Solution

We moved beyond the standard plugins to develop a tailored technical bridge that ensured perfect data harmony between the storefront and the marketing platform.

Custom Product Feed Integration

We developed a bespoke integration solution designed to bypass the limitations of the standard connection.

Precision Variant Mapping

Our team implemented a logic-based approach to ensure every product variant was correctly identified and synced within the Klaviyo catalog.

Advanced Event Syncing

We built a custom event syncing solution that captures granular user data, ensuring every customer interaction is recorded with 100% accuracy.

Data Integrity Optimization: By cleaning and structuring the data flow, we created a stable foundation for the brand’s entire marketing ecosystem.