WayDigit Privacy Policy

We are committed to transparency and responsibility in how we collect, handle, store, and share personal information. This Privacy Policy (“Privacy Policy”) describes the privacy practices of WayDigit (collectively, “WayDigit” or “us” or “we”) we adhere to in order to comply with international data protection laws. 

The last update: 30/09/2024.

1. Information We Collect

To provide development and SEO services, we collect various types of personal information from users, clients, and visitors. This includes information you voluntarily provide as well as data collected automatically from your interactions with our website.

1.1 Information You Provide to Us

You may provide us with personal information in several ways, including when you:

• Contact us via forms on our website, email, or phone.
• Request a quote or engage our services.
• Participate in surveys or provide feedback on our services.
• Subscribe to our newsletters or other forms of marketing communications.

Examples of information you may provide include:

• Personal details such as your full name, email address, and phone number.
• Business information such as company name, industry, and job title.
• Service-related data, including your specific project needs, SEO goals, and any technical requirements related to the development services you seek.

1.2 Information Collected Automatically

When you access our website, certain information is collected automatically through cookies, log files, and tracking technologies. This data helps us better understand how users interact with our website and ensures a smooth browsing experience. Examples include:

• IP addresses and general geographic locations.
• Device-specific information, such as browser type and operating system.
• Pages visited, time spent on each page, and interaction details like clicks and scrolls.
• Referral data, such as how you found our website (e.g., from a search engine or social media).

2. How We Use Your Information

The purpose of this Privacy Policy is to inform you of our personal data collection, use, and processing practices. This Privacy Policy also describes the choices available to you regarding the use of, your access to, and how to update and correct your personal information. 

2.1 Service Provision and Improvement

We primarily collect and process personal information to provide you with the services you’ve requested and to ensure that we meet the specific needs of your development and SEO projects. This includes:

• Managing project timelines and deliverables, providing accurate quotes, and delivering solutions aligned with your business goals.
• Communicating with you, including sending updates on the status of your project and responding to inquiries.
• Improving our service offerings, by analyzing feedback, and continuously optimizing our processes and tools to deliver better results for clients.

2.2 Marketing and Communications

With your explicit consent, we may use your contact details to send you information about:

• New services, case studies, or projects we have completed.
• Company announcements and news, including improvements to our service offerings.

All marketing emails include an option to unsubscribe, and you may opt out of receiving such communications at any time.

2.3 Data Analysis and Personalization

To provide a better user experience, we use website analytics and cookies to:

• Track visitor behavior on our website and tailor the content you see based on your interests.
• Personalize user interactions, such as offering relevant blog posts, case studies, or service suggestions based on your browsing history or previous interactions with WayDigit.

2.4 Legal and Compliance Purposes

In certain circumstances, we may be required to process or share your personal information in order to:

• Comply with legal obligations or respond to lawful requests from governmental authorities.
• Protect our legal rights or enforce our Terms of Service or other agreements.
• Prevent fraud and ensure the security and integrity of our website and services.

3. Cookies and Tracking Technologies

3.1 Use of Cookies

WayDigit provides online services and assists in data collection using cookies, a small text file that is stored on your device. A cookie’s text can contain other information in addition to a string of numbers and letters that uniquely identify your computer.

We use different types of cookies:

• Essential cookies ensure that core website functionalities navigating between pages, work smoothly.
• Analytical cookies help us understand how visitors use our website, enabling us to improve content and user flow.
• Advertising cookies are used to show you relevant advertisements based on your browsing behavior.

You can manage or disable cookies at any time via your browser’s settings. Please note, however, that doing so may limit your ability to use certain features of our website.

3.2 Other Tracking Technologies

In addition to cookies, we may use similar technologies such as:

• Pixel tags and web beacons in our emails to monitor engagement and track metrics like email open rates and link clicks.
• Local storage to store information about your website preferences and browsing behavior.

These technologies enable us to better serve you personalized content and ensure the effectiveness of our marketing efforts.

4. Sharing and Disclosing Your Information

At WayDigit, we take great care to limit the sharing of personal information to only what is necessary to achieve the purposes outlined in this Privacy Policy. 

4.1 Service Providers

We may share your information with third-party service providers who assist us in operating our business and providing services. We safeguard information obtained from third parties in accordance with the policies outlined in this statement and any additional limitations imposed by the information’s origin.

Examples include:

• Hosting providers for website maintenance and uptime management.
• Payment processors to securely handle transactions.
• Marketing platforms to deliver email campaigns and newsletters.

4.2 Legal Compliance

We may disclose your personal information to government authorities or law enforcement when required by law, such as in response to legal requests or to protect the rights, safety, or property of WayDigit, our clients, or the public.

5. Data Retention and Security

5.1 Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. The duration for which we retain your data depends on factors such as:

• The length of time necessary to complete the project or provide services.
• Legal, contractual, or regulatory obligations requiring data retention.
• The necessity of maintaining historical data for auditing, accounting, or reporting purposes.

Once the retention period expires, we securely delete or anonymize your data to prevent unauthorized access or use. If you wish to request the deletion of your personal information earlier, you may exercise your rights as described below.

5.2 Data Security

Protecting your personal information is a top priority for WayDigit. We employ robust technical and organizational measures to secure your data from unauthorized access, use, alteration, or disclosure. These measures include:

• Encryption of sensitive data, both in transit and at rest, using industry-standard protocols.
• Access control mechanisms to restrict access to your data to only authorized personnel within our organization.
• Regular security assessments and vulnerability testing to ensure that our infrastructure remains secure.

While we strive to implement best-in-class security, no system is entirely immune to breaches. In the unlikely event of a data breach, we will promptly notify you and take all necessary steps to mitigate any potential harm.

6. Your Data Protection Rights

As a user of our services and website, you have several rights concerning your personal information. These rights may vary depending on your jurisdiction but generally include:

1. You have the right to know at any moment what personal information we have about you and who has access to it.
2. Any outdated or incomplete personal information we may have about you may be requested from us for free updating.
3. Any marketing messages we may send you can be opted out of. Service communications that are required do not fall under this option.
4. You have the right to withdraw your permission at any time for the processing of your information and ask to delete the data.

To exercise any of these rights, please contact us at info@waydigit.com. We will respond to your request as soon as possible, usually within 30 days.

7. Third-Party Links

Our website may contain links to external websites or services operated by third parties. Please note that this Privacy Policy does not apply to any third-party websites or services, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party websites you visit before providing any personal information.

8. International Data Transfers

As a global service provider, we may transfer personal information across borders to countries or jurisdictions that may not have the same data protection standards as your home country. In such cases, we will ensure that adequate protections are in place to safeguard your data, such as using standard contractual clauses approved by relevant data protection authorities.

For clients or users within the European Economic Area (EEA), we comply with GDPR requirements regarding the transfer of personal data to countries outside the EEA.

9. Changes to This Privacy Policy

WayDigit may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant updates by posting the revised policy on our website or by sending an email to our clients and subscribers.

The effective date of this policy is indicated at the top of the page. By continuing to use our website or services after the policy is updated, you acknowledge and agree to the revised terms.

10. Contact Information

If you want to find out more about how we use your data, ask to update or delete your personal information, or have a suggestion or complaint, email us at info@waydigit.com. 

We are committed to addressing any privacy concerns and will work with you to resolve any issues regarding your personal information..