Kanekta

Challenges We Faced

At the beginning of our work with Kanekta, we were tasked with building a modern, high-performance recruitment platform from the ground up. The primary challenge was to go beyond a standard corporate site and implement complex functionality that would automate workflows and distinguish the brand in the highly competitive U.S. market.

The main difficulties included: — Complex infrastructure requirements for building advanced filters for both jobs and candidate profiles — Lack of workflow automation to ensure rapid, automated communication between employers and applicants — Low initial visibility and organic traffic in a market dominated by established global recruitment players — The need for a trust-focused design to effectively showcase a high satisfaction rate (4.9/5) and verified reviews

Additionally, the client expected more than just a functional platform; they needed a digital ecosystem that established immediate credibility and significantly accelerated the candidate engagement process through technical innovation.

Solution

Custom Platform Development

We built a bespoke recruiting engine featuring advanced search filters and integrated push notifications, which significantly accelerated the candidate engagement process.

Strategic SEO

Our team performed a full technical SEO audit and deployed a content plan specifically tailored to the pain points of American employers.

Targeted Content Marketing

We developed a series of high-authority blog posts and guides (e.g., navigating wholesale networking platforms) to attract target leads and establish industry authority.

Trust-Focused Design

We optimized the site’s social proof sections, highlighting the 4.9/5 satisfaction rate and the platform’s significant cost-saving benefits.