LOOQS is an innovative European brand dedicated to functional gummy supplements. Designed for the modern consumer, the brand focuses on high-quality ingredients and specific wellness goals—from energy and sleep to focus and immunity. As a newcomer in the competitive health space, LOOQS needed a digital presence that combined scientific credibility with an approachable, premium lifestyle brand voice.
Launching a supplement brand in the European market involves navigating a complex landscape of both consumer expectations and legal requirements.
The Launch Hurdle
As a new brand, LOOQS needed to establish immediate authority and search visibility from day one.
Regulatory Compliance
Supplement claims in the EU are strictly governed by EFSA (European Food Safety Authority). Every benefit-led statement had to be powerful yet fully compliant to avoid legal risks.
Conversion Architecture
The brand needed a cohesive ecosystem across multiple SKUs and bundles that would guide users from discovery to purchase without friction.
Unified Voice
With 7 different SKUs and various bundle options, maintaining a consistent brand voice across all product descriptions and core pages was critical.
We developed a conversion-focused content strategy that turned the Shopify store into a search-ready, high-converting platform.
Comprehensive SKU & Bundle Optimization
Our team wrote SEO-optimized, high-conversion copy for all 7 individual SKUs and 4 curated bundles. We focused on clear benefit-led claims that resonate with customer pain points while strictly adhering to EU/EFSA guidance.
Strategic Site Architecture
Beyond the words, we defined the structural flow of the core pages. This included crafting optimized metadata, intuitive internal linking structures, and detailed FAQ sections to address customer objections before they arise.
Brand Voice & CTA Alignment
We refined the LOOQS brand voice to ensure it felt authoritative yet vibrant. Every Call-to-Action (CTA) was strategically placed and tested for clarity, ensuring a seamless path to the checkout.
Search-First Foundation
Every page was built with a “search-ready” mindset, ensuring that the brand’s unique value propositions were visible to search engines and humans alike.
Through a tailored business strategy and precise execution, we delivered measurable results that fully align with the initial goals of Looqs.
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