Looking to improve your SEO skills but don’t know how to get higher in SERPs? In this article, we’ll talk about an effective way to improve your performance and get your website to the top. Namely, about link building. Generally speaking, it’s about building links between web pages for mutual growth. This method is one of the basic components of any successful web page. So let’s discuss the benefits of link building services from our own experience.
7 advantages of link building
Before you learn the benefits of backlinks, listen to an expert opinion on investing in link building. Here’s what our Waydigit link building specialist Olena Horobets has to say about it:
“Investing in professional link-building services is the fastest way for many businesses to gain lasting SEO results. From improving their search rankings to strengthening their credibility, the right link-building strategy is a game-changer in online growth.
As a link builder, I already have a lot of experience. During my career, I have worked with various fields, from e-commerce to SaaS, helping clients to drive quality traffic to their websites. My approach is based on market analysis, the development of individual strategies, and building long-term relationships with partners. My main strategies are guest posting, restoring broken links, working with resource pages, and digital PR. These strategies allow to attract quality links from reputable sources that generate targeted traffic, build brand trust, and increase conversions. Each strategy is customized to the client’s business, which ensures the most effective results.”
Now, we need to clarify that the links we will talk about are more appropriately called backlinks because a backlink is exactly the one connected to another site. Let’s move on to the main topic and briefly list the backlinks benefits that may be interesting to you.
Get more organic and referral traffic
You may know that traffic directly depends on the website’s position in the search results, and page positions, therefore, depend on links. Ahrefs research reveals a significant connection between the number of links to a website and its organic traffic which means the common transition of users to your page. The study also showed that just over 90% of all web pages receive zero traffic from Google. The majority of these zero-traffic pages had fewer than four backlinks each. Traffic is always important, so when it comes to referral traffic, meaning users visit to you through a link, once you build relationships with high-traffic sites, you will get users from them as long as the link is active. The strategy: To achieve this try to think about how to create linkable content, for example, create informative and useful researches and infographics. You can get ideas of what additional content to create from free tools such as MegaIndex or paid tools like Ahrefs.
Providing increased sales
If you increase the reach, popularity, and traffic of your content, you increase your sales at the same time. This can apply to sales of your services or products as well as to the earnings of your website on its own. That is, you may be approached to buy advertising opportunities from you, it can be either advertising directly on the site or opportunities for links to other companies or advertising articles for entire companies or tools.
The strategy: To increase the popularity of your website and get higher sales, keep your site fresh. Fresh information will attract natural backlinks as well as new users. This way, you will show that the site continues to develop and needs more attention from the algorithms.
Improving and expanding credibility
Credibility is simple. We will look at the example in simple terms. That is, if a reputable website links to your article, your authority grows, and when your article becomes more authoritative, the reputation of the one that linked to you grows too. As an example, if you came up with a cooking recipe and a Michelin-starred chef used it and mentioned you, imagine the interest of his fans towards you. It means that if users come to you from an authoritative website, their trust is transferred to you. Algorithms have already learned how to calculate this credibility indicator.
Domain authority is a term referring to your online credibility. Although Google claims its algorithms are indifferent to your domain authority, statistics prove otherwise. From the Backlinko source, we know that studies indicate that websites with a higher Domain Rating, as gauged by Ahrefs, Moz, or Semrush, typically secure higher search engine rankings. So here are the online tools that will help you find out your domain authority:
Website Authority Checker from Backlinko
Domain Authority on Moz
Authority Score from SEMRush
Domain Rating on Ahrefs
The strategy: Before pointing out the strategy first, we will answer the question of whether quality or quantity is better. The main thing you need to know is that, firstly, the quality of links is the most important thing, and secondly, links from low-quality sites fail to bring traffic and it might even be harmful. At the same time, this aspect depends mainly on the level of competition. You shouldn’t completely disregard the quantitative component, but the quality is the most critical point as it directly affects the performance of your link building.
Why are authoritative links better in the first place? The reason is that having such links will encourage other searchers to cooperate with you because once you are at the top, you will become an authoritative source for them. In other words, links get links.
Better internal linking
High-quality link building, in turn, helps you increase the performance of your internal linking. If you have built a lot of high-quality backlinks to a web page, it gains authority and has a high link juice. Thus, you have a good privilege and can direct it as you wish. As a site owner, you can transfer this juice to pages that are more useful from a business perspective by linking to them in order to rank them higher in the SERPs.
The strategy: For this aspect, you need to link from those pages that have the highest link juice, to the priority commercial or blog pages you have chosen, using the most relevant anchor text that clearly corresponds to the content of the page being linked to.
Extending and improving relationships
Improving relationships is always for the better, and this is one of the benefits of link building services. By connecting with other companies and website owners, you can agree not only on mutual backlinks but also create longer-term cooperation, which may result in large-scale projects.
The strategy: Seek out opportunities for cooperation in the form of guest blogging, which will result in extended interaction and linking opportunities.
If you don’t know how to do this, you can contact our company Waydigit and our specialist will help you. Remember statistics show that experienced link builders generate 3.57 times more links than beginners, with 59.4% of agencies having over 5 years of experience.
Brand recognition
If your brand name appears frequently on trusted websites and online spaces, more and more users will learn about your brand. Especially if the sites that link to you are not only authoritative but also have a lot of traffic, your brand becomes more recognizable.
The strategy: To attain this backlink benefit it is important to monitor the reputation of your brand online. Pay special attention to creating and arranging PR articles to promote your name, improve your reputation, and develop your brand.
Speed up indexing
When your article has many links and backlinks, it is easier for search algorithms to find and index your article. This means that by all the mentions of your article, it is easier for the algorithms to understand what topic your page is about and what search queries it answers. If your page is newly created, this approach will help it get into SERPs faster. By crawling all interconnected sites, crawlers speed up the indexation of pages.
The strategy: To improve both relationships and indexing you need to search for broken links on the websites of potential partners, surf or find a way to find them, and offer to replace broken links with yours. The higher quality and more trustworthy the page that links to your site, the faster it will be indexed and, accordingly, your page will get into the index faster.
Conclusion
Link building is an important part of SEO that helps to increase website visibility, drive more traffic, build authority, and improve relationships with partners. A well-built link profile not only boosts your search engine rankings but also increases user engagement and fosters better online interactions which results in increased sales. Remember the help of specialists is crucial because according to statistics from Authority Hacker, more than half of digital marketers (52.3%) find link building to be the most challenging aspect of SEO. So, if you are interested in such services, you can contact us, and we will introduce our link building specialists, who will help you achieve the benefits of link building.
FAQs
What is link building?
Link building is a branch of SEO, the main purpose of which is to build the most effective and natural link profile. Link building helps to increase the number of qualitative links leading to a website, which in turn increases the chances of a website ranking high in search engine results. Effective link building helps to attract valuable traffic to a website, which leads to an increase in sales.
What is the importance of link building?
Link building is an integral part of the SEO industry, it helps in all aspects of promotion in SERPs, and if your link building is relevant, it increases your credibility and increases your value among users. This is especially beneficial in SaaS-based businesses or other industries where a single lead can be highly valuable.
Is the link building process ongoing?
Our answer is yes, constant development in link building and the creation of a wide variety of links will lead to success, while termination will eventually lead to stagnation.
How long to wait for the results of link building?
It takes a long time for the algorithms to analyze your content and review links, so you need to be patient. From our experience, we can say that the process can take from weeks to months.
